Songstress Lira, Whose music career spans 13 years and includes 6 studio albums. 3 live DVD’s, an autobiography and a movie: has established herself as the foremost female artists in South Africa and formidable presence on the global music scene.
Born in Ekurhuleni, East of Johannesburg. LIRA who grew up listening to Stevie Wonder, Miriam Makeba, Aretha Franklin and Nina Simone, began writing songs and performing at age 16 before she was discover in 2000 and signed to 999 where she released her debut album All My Love in 2003. The title track off the album would go to surpass Beyonce’s “Dangerously in Love’ on its ru to the top of the South African Charts, marking the beginning of her meteoric rise. LIRA then signed to Sony Music in 2006 and released three albums, Feel Good, Soul in Mind and Return to Love, all 3 of which certified platinum and subsequently won her numerous accolades and multiple South African Music Awards – 11 to date.
In 2010 LIRA joined international artists in performing at the FIFA World Cup Kick-off concert. That same year saw the release of LIRA first Live DVD, Live in Concert. A Celebration was released. The DVD was certified 4 x Platinum and replaced Celine Dion’s “live in las Vegas” as number 1 on the DVDE sales charts. Lira went on to make her cinematic debut that year as the support lead in the Italian / South African co-produced feature film, The Italian Consul.
2011 saw LIRA spreading her sings and has since regularly toured foreign markets such as Europe and the USA. LIRA was subsequently named on fo the five unique artists to change music in 2012 by Essence Magazine.
In Further pursuit of growing her international brand, LIRA released Rise Again in 2014 through independent USA Record Label – Shanachie. This was the perfect introduction to the full spectrum of LIRA’s Artistry for American Audiences. The Launch of the album Saw LIRA tour 12 American states over 2 months.
2016 has been a busy year of rLIRA who is a coach and mentor on South Africa’s version of the international Hit music reality TV Show, The Voice. the South African Superstar very own 7 part documentary series titled “Lira, Dream Chaser” which details the release and touring of her Rise Again Album, in North America, has been licensed to Fox Global and starts it s first run across the entire African continent, 31st March via DSTV Platform.
Bobby Brown the Global cosmetic giant recently announced LIRA as their first South African influencers, making her the first African to formally collaborate with the cosmetic house in a campaign titled ‘Bobbi x Lira”. Lira has been chosen as Johnnie walkers campaign ambassador – the joy walker – for Southern Africa.
Born Free, The Album that broke Lira’s 5 year silence is Lira’s 6th Studio album and is a self-declared soundtrack to a generation. When asked to elaborate on the significance of the title: ‘ I grew up in a world where I faced so many limitations. I realised defining freedom for myself and subsequently living it was what I needed to do, in exploring this. The concept or “Born Free” became clearer. I want people to realise how powerful they are and that they can own their freedom. This album has become more than a body of musical work. It seeks to inspire and create change – Physically and most importantly, mentally” says Lira.
Born Free masterfully blends a new sound with smooth urban direction synonymous with Lira brand “This is my best record yet, adds LIRA and listeners should expect to hear the definitive growth and boldness which that brings”