Her experience covers strategy, digital, performance and brand marketing, Customer Relationship Management, Loyalty, Direct, Integrated Campaign Management and execution, CRM, Channel and Mobile Strategy and process implementation/project management, Communications and Social Media.

As Client Partner at Facebook Africa (Meta) managing a number of multinational clients, Elizabeth successfully grew brands like: Unilever, Coca Cola, GSK, Beiersdorf, Woolworths, ABinBev and L’Oréal across South Africa and Pan-Africa.

10 years C-suite experience:
– Head of Marketing, Employability and Student Experience at Red & Yellow Creative School of Business / Le Wagon Cape Town(No. 1 ranked coding Bootcamp globally)
– iKineo JHB Senior Business Unit Director managing MTN leading their CRM and client lifecycle management initiatives to grow existing customer value
– CMO for Momentum Digital
– Exec Director Strategy + Digital @ TBWA

As Head of CRM at Ster-Kinekor Theatres, she was responsible for the management of their Award-winning Loyalty Programmes, Key Partner Relationship Management, Digital and Direct Marketing. This included all communication to members across various touchpoints to deliver on acquisition, retention and frequency strategies and the innovative use of technology to ensure Ster-Kinekor Theatres remains the entertainment provider of choice.

During her tenure, Ster-Kinekor Movie Club was rated Most Valuable Loyalty and Rewards Programme in Sunday Times Top Brands Awards 2009. Further Awards for innovation and creativity included: Silver in Mobile Innovation for Mobile website and Email marketing for Momentum.

She consults to a number of industries to grow brands by accelerating growth through digital transformation, repositioning brands to be iconic and helping brands to consolidate and focus on key growth levers.

A Behavioural Scientist at heart, she’s passionate about the intersection of technology through AI, humanity and social to deliver service and engage in authentic online interactions to create truly client-centric businesses.

A highly sought after conference speaker/panelist/awards judge and MC, Elizabeth has been Invited to speak at conferences nationally and judge awards internationally.