Based: Cape Town

Heavy Chef Raw anchor Caley van der Kolk caught up with the energetic young CEO and founder of Rooster, the award-winning alarm app that’s taking the world’s bedside tables by storm. Rooster makes the hated morning alarm friendly again by allowing users to choose the way they want to be woken up. Dominic talks candidly about competition from Dwayne “The Rock” Johnson, the immediate challenges Rooster faces, as well as his own favourite alarm mechanisms.