Digital Transformation Strategist | Entrepreneur | Business Growth Expert | Leadership Speaker

André de Wet is a visionary entrepreneur, business strategist and internationally recognised keynote speaker who has spent more than 25 years building, scaling and transforming digital businesses across Africa and emerging markets. Known for his dynamic presentation style and practical business insights, André inspires leaders to embrace innovation, navigate disruption and build organisations that thrive in the digital economy.

Having launched and exited multiple successful ventures, André has held senior executive roles including CEO of PriceCheck, where he led the business to become one of Africa’s most visited e-commerce platforms. Under his leadership, the PriceCheck mobile app won international recognition as the Best Mobile App and South Africa’s MTN Business App of the Year, while the company was named one of South Africa’s Top 25 Companies to Work For by Fast Company.

He later served as Head of Africa for iflix, rapidly expanding the streaming platform across five African countries before leading several high-growth technology ventures. Today, André is CEO of Flood, a fintech and digital commerce platform helping banks, telecommunications companies and large marketplaces accelerate digital payments, customer engagement and SuperApp strategies across multiple continents.

As a speaker, André combines entrepreneurial grit with deep expertise in leadership, digital disruption, innovation and business growth. His engaging storytelling, humour and real-world experience equip audiences with practical strategies for leading through uncertainty, building resilient organisations and identifying new opportunities in an increasingly competitive marketplace. He has delivered keynote presentations for organisations including Google StartUp Grind, AfricaCom, Retail World Africa, Consumer Goods Council of South Africa and numerous executive leadership forums.

Speaking Topics

• Leadership in a Digital World
• Innovation & Business Growth
• Digital Transformation
• Entrepreneurship & Scaling Businesses
• Building High-Performance Teams
• E-commerce & Mobile Commerce
• Future of Business
• Customer Experience & Digital Strategy
• Resilience & Entrepreneurial Mindset
• Turning Disruption into Opportunity

Career Highlights

• CEO of Flood, a leading fintech and digital commerce platform.
• Former CEO of PriceCheck, one of Africa’s leading e-commerce platforms.
• Former Head of Africa for iflix.
• Recipient of the Most Innovative Business Leader – South Africa award (2019).
• International keynote speaker at leading technology, retail and innovation conferences.
• Guinness World Record holder in kiteboarding.