André de Wet is a Cape Town-based digital transformation strategist, serial entrepreneur and keynote speaker with more than two decades of experience building, scaling and transforming technology businesses across Africa and emerging markets. His expertise spans digital transformation, e-commerce, mobile commerce, fintech, innovation and business growth, with a strong focus on turning technology into commercially viable solutions.
One of André’s most notable leadership roles was as CEO of PriceCheck, where he helped build the platform into one of Africa’s leading e-commerce destinations. Under his leadership, the PriceCheck app received international recognition as BlackBerry App of the Year in 2013 and won the MTN Business App of the Year in South Africa, achieving more than one million downloads in its first year. PriceCheck was subsequently recognised by Fast Company among South Africa’s top companies to work for.
André later became Head of Africa for iflix, the emerging-market streaming platform, where he rapidly expanded the operation across five African countries. His career has consistently placed him at the intersection of technology, consumer behaviour, entrepreneurship and emerging-market growth.
Today, André is Co-Founder and CEO of Flood, a technology platform focused on digitising offline commerce and providing SuperApp infrastructure for banks, telecommunications companies and other large organisations. His current work gives him particularly relevant insight into digital inclusion, payments, informal economies and how technology can unlock growth across Africa. In 2026, he has been actively speaking and writing about the emergence of SuperApps and the next phase of Africa’s platform-driven digital economy.
As a speaker, André combines strategic thinking with the practical experience of an entrepreneur who has built businesses, raised capital, experienced failure, recovered and scaled across multiple markets. He has appeared at platforms including AfricaCom, Google Startup Grind, Retail World Africa and eCommerce Africa, and is known for translating complex digital trends into practical commercial opportunities.
His presentations are energetic, candid and strongly business-focused, exploring not only what technology is changing, but what leaders need to do differently to remain relevant and competitive.
Speaking topics: Digital Transformation • AI, Technology & the Future of Business • Innovation & Business Growth • Entrepreneurship & Scaling • SuperApps & the Future of Commerce • E-commerce & Mobile Commerce • Digital Inclusion in Africa • Leadership in a Digital World • Building High-Performance Teams • Customer Experience • Resilience & Entrepreneurial Mindset.
