Business

Based: Johannesburg

Muzi Kuzwayo the founder and chairman of Ignitive and a director of Spur. He is a former Visiting Professor at the University of Cape Town’s Graduate School of Business.

He was the Chief Executive Officer of TBWA\ Hunt\Lascaris, a leading advertising agency in South Africa and the world. He is also former chairman of Project Literacy. Muzi was a director and shareholder of King James Advertising Agency as well as a director of the Association of Communication Agencies, an industry body that represent advertising as well as communication agencies. He was a director of Jacana Media which has published books such as the biography of Cyril Ramaphosa and many other awardwinning books. During his tenure at TBWA\Hunt\Lascaris, he was advisor to the government on communications through the GCIS.

He is the author of three books: Marketing Through Mud and Dust, There’s a Tsotsi in the Boardroom, and the recently published Black Man’s Medicine.

Muzi was also a columnist for The Saturday Star as well as The Weekend Argus, commenting on advertising and marketing. He currently has a column in the Business Times and has written in the main body, The Sunday Times.

His first degree is a B.Sc. Degree from Rhodes University where he majored in microbiology and biochemistry, and a has an MBA from The University of Cape Town.

Six years ago he bought two Pick n Pay Franchise stores which he ran personally, giving him a complete understanding of building brands right through to retail. He also has extensive knowledge of the South African work force and the ability to align the interest of the workers with those of the shareholders.