Human Behaviourist . Marketing 

Based: Johannesburg

As a Behavioural Strategist, I am driven by an insatiable curiosity about human behaviour and resilience, I believe in the transformative power of a CAN Do mindset. My career is dedicated to empowering individuals and teams with pragmatic strategies to #BounceForward™ and address Mental Clarity, Physical well-being, Emotional Intelligence & Purpose-driven action.

With 30 years of Enneagram expertise, I’ve guided individuals to uncover their unique patterns and tendencies. This insight allows them to craft targeted personal growth strategies aligned with their innate characteristics and strengths, fostering effective and lasting behaviour change.

Joni Peddie fulfils her life purpose as a human behaviourist working with individuals and corporate teams as a coach and a straight-talking facilitator. In a world of dynamic complexity, there is a desperate need for self-awareness, agility, and a greater understanding of “what makes others tick”… and most importantly, interpersonal skills-all of which Joni embodies and teaches others.
She is co-founder with Celynn Erasmus of the FAB Quotient™ . Together or independently they present “How to boost your FAB Q™?”, a unique Quotient (aligned with IQ and EQ) providing a flexible and pragmatic approach to help people fight fatigue and stay resilient so that they flourish, thrive and live purposefully.

Joni studied Psychology and Marketing paving the way for a great career working for 3 multi-national FMCG Organisations, both locally and internationally. Her zest for people asset management prompted her to start her own business 18 years ago: The BizComm® Group.
In addition, Joni co-founded the Enneagram Institute SA in 2005 (associated with the New York Institute).
In the last 7 years, she’s threaded this passion into the “B” of the FAB Quotient™ with Celynn Erasmus (co-founder of the FAB Quotient™).