Motivational . Inspirational

Based: Johannesburg

Sbu’s love and obsession with socks started at a very young age. He is 1.9m tall and while growing up his pants were often not long enough and his socks would always show.  He began to pay a lot of attention to the type of socks he wore because they were always on display.  Sbu was raised in a house full of women; grandmother, mother, aunt and sister which made him very aware of style and fashion.

22 year old Sbu opened his socks company, Skinny Sbu Socks, in April 2013; he specializes in exclusive stylish socks for gentlemen. Socks were a very important part of his look; he paid special attention to where they came from and was surprised to find out that most socks sold in South Africa are not manufactured here. He decided to start his own sock line and soon realised there was a lack of South African designers specializing in socks for men.

Sibusiso was born and raised in Tsakane, a township in Gauteng’s East Rand. A business mentor who owns a shop in Maboneng, Johannesburg, hosts monthly sessions where entrepreneurs meet, network, pitch ideas and receive feedback from their peers. Sibusiso pitched his sock line and was spotted by a CNN employee, which lead to him landing a three minute feature on CNN’s ‘African Start-Up’ which focuses on young, up and coming African entrepreneurs in March 2014.

Sbu’s line of socks targets young, metropolitan men who care about their looks from head to toe. They are colourful, funky and incorporate every colour of the rainbow with different patterns and graphics. Some of his more popular clients include Top Billing presenter Tumisho Masha, radio DJ T Bo Touch and musical band The Muffinz .He supplies his socks to Urban Gentleman; a store in Maboneng, he makes personal deliveries to clients who often reach him through social networking sites. At the moment, Sbu is attending a course at The Branson Centre of Entrepreneuship in Braamfontein.