Branding . Corporate Image . Etiquette

Based: California

Haydee Antezana, Founding Member, is an internationally certified personal brand strategist and co-author. She has 21 years of experience in the field of Personal Branding.
She is aç (PSASA) and represents South Africa on the Board of Advisors of the Professional Women Network (based in the USA).

She was a past president of the Association of Image Consultants in SA and Founding Member of the Professional Image Association of Africa.
As a sought after celebrity advisor and motivational speaker, Haydee has wowed thousands of men and women with her charisma, contagious energy, honest outlook, tongue in cheek humour and powerful message! Both her and her team assist the A-Z of top companies as well as Miss South Africa to portray the most professional impression on an on going basis!

In today’s fast paced world the impact of our visual communication and self-branding tells others about our character and abilities before we have said a word.
This has a powerful influence on our success. It also has a direct and immediate impact on a company’s viability and profitability.

Research indicates that 67% of first impressions are accurate. We cannot ignore the importance of managing the Impressions your staff need to create in the eyes and minds of others.
Success in business depends on building strong relationships and devising strategies and techniques to manage your Corporate Image and Business Etiquette Skills in different situations with different people – clients, colleagues and the public. This process is called ‘Impression Management’.