Brand. Communications

Based: Johannesburg

Abey Mokgwatsane is the Managing Executive of Brand and Communications at Vodacom overseeing the brand across South Africa, Lesotho, Mozambique, Tanzania and the Democratic Republic of the Congo.

Mokgwatsane’s journey began at the brand experience company, the VWV Group, as a marketing trainee, he then went onto join the South African Breweries (SAB) as brand manager of Castle Loud, a young adult trans-media property for Castle Lager. In 2003, he was appointed Brand Group Manager of Miller Genuine Draft and was tasked with launching the brand into the South African market.

5 years after joining SAB, Mokgwatsane found himself back where he started at VWV, he partnered with Wanda Shuenyane and Jameson Hlongwane to buy a majority stake in the company. The bottom line performance of the company increased 10 fold in the time that Mokgwatsane and his partners were at VWV, spending the last 3 years as CEO. The Company also successfully executed the opening and closing ceremonies of the FIFA 2010 World Cup. He was appointed CEO of Ogilvy & Mather South Africa in January 2012 in his tenure Ogilvy remained the largest marketing services agency in South Africa, lead the way in digital transformation and won a record 3 Cannes Grand Prixs and 6 Loeries Grand Prixs

– Becoming the most creative agency in South Africa for 5 years in a row.

Mokgwatsane was nominated as one of South Africa’s Mail & Guardian top 200 young leaders in 2011, was GQ’s 2013 Best Dressed Man and one of Destiny Man’s 2017 top 40 under 40. He is also the founder of Young Business for South Africa, the Think Tank Initiative and the Experiential Industry Association of South Africa.