The SoapGirls

Based: Cape Town

The SoapGirls are pop. They are dance. They are two super-sassy girls with linked minds and souls, and the voice of a new sound soaring from Africa’s southern shores across the globe. The SoapGirls are Camille and Noemie, two French African blonde bombshells who prove that sisters can do it for themselves, as they stamp their fresh and unique identity on a world that’s tired of video clichés and pre-fabricated pop. The girls are born performers who’ve been creating their own spotlight since they could barely walk – singing, dancing, twin-talking and bringing light with their infectious energy.

The SoapGirls got given their quirky name by doing something that sets them apart in a world of too much talk and too little action – making a positive difference in the lives of those around them. Flashback to their hometown of Hout Bay, the so-called “independent republic” nestling far south of South Africa’s Cape Town peninsula. The girls are dressed in identical outfits – they always do this, and have done so since they were kids. They’re at the harbour, with their unique matching outfits, and carrying baskets filled with soap they’ve handmade to sell. They do this to donate the profits to the homeless and needy, to abandoned animal shelters and other charities. Still in flashback, Camille and Noemie sing and dance, and a crowd gathers around. They meet travellers from around the world who are captivated by these two fabulous creatures. They get fan-mail that spills over from one scrapbook to the next, and learn to speak a bit of sixty-four different languages, in addition to their home languages of English and French. All the while, their true destiny – creating a fresh new take on global dance pop – draws ever nearer. That destiny is now – The SoapGirls have truly arrived.

It’s obvious that The SoapGirls have the look and the attitude – but their real genius lies in the songs and the music. It’s a global-punch of catchy hooks and mischievous lyrics with titles like “In Your Arms”, “On My Lips”, “Lucky Tonight” ,the very, very racy “Take It Fast” and the album’s first single “Sour”. A brand new sound has been meticulously crafted around the unique pairing of their voices and the raw talent they have been blessed with since birth. It’s a fresh new face of pop with a pacy dance feel destined to ignite sound-systems and club-floors just as easily as it will storm the charts. Like all truly good pop, there is something about a SoapGirls song that makes your hips feel like they’ve heard it before even as your heart dances to a new sound the sizzles with fresh new angles. The production is tight, the tones are contemporary and the energy is a breath of fresh air to a stale world of pop rehashing. If life is for the living and the loving, The SoapGirls are the soundtrack. Their debut album, “Xperience”,  is for getting ready for the party, for the car in the way to the party and, very definitely, to make the party happen.

Camille and Noemie are proudly South African (in fact, they have been honoured with many accolades & certificates – Their names are on the donor boards of the new wing at Groote Schuur Hospital in recognition for their work and tireless contributions), but they were born in Paris. The sisters spent their formative years just a stone’s throw from the Eiffel Tower before immigrating to South Africa and wreaking havoc in a school system that was far too conservative for their cheeky anti-authoritarian spirits. Perhaps it is this urbane heritage that gives The SoapGirls songs a sound that is truly global – but as unique and fresh as the bright and free young republic they now call home. Or, perhaps it’s the sensibilities of Posh Debray, their mother, mentor and manager, who long-ago taught the girls that rules sometimes exist to be broken and that strong women can shape their own destinies – no matter who blushes or gasps or tries to stand in the way.

Let’s be clear – The SoapGirls are not wallflowers and they don’t take, ‘No’ for an answer. They wear as much – or as little – as they want to and they follow their passions instead of living by anyone else’s standards. They have the kind of telepathic connection that twins do: ask them any question and they’ll answer together – two girls speaking as though with one voice. Freaky? Yes, but fun – and fearless. Just like Camille and Noemie. You can’t talk girls – especially girls as outré as these two, without talking boys too. How does love – and a bit of healthy young fun – fit into the world of The SoapGirls?

“Boys?” they say, in a single voice, and then tease one another about the crushes guys have had on them, and the few they’ve had – and then talking about how they escape from it all, and from the pressure of being young stars, by spending time with one another and, especially, by taking long bubble baths together where no-one interrupts, and they sing and make up new songs. “The music comes first, but of course we love boys. We even love grandpas. We’d have to find twins, though, or brothers who don’t mind spending all their time together, they way we do.”
Asking about influences, you’d be a fool to think you’ll get a simple list of clubby pop from this unique twosome. Camille and Noemie cite classics like Madonna, Blondie, Queen and David Bowie, the edgy-pop styling of David La Chapelle, contemporary stars like the late Aaliyah, or Gwen Stefani, Lady Gaga and Kylie Minogue, and far-flung inspirations such as French pop superstar Alizée and the French nightclub scene. But they’re not afraid of a rockier sound, and enjoy good guitar riffs, Travis and The Cardigans – and older greats like Billy Idol, The Who and the classic team-up between Run D.M.C. and Aerosmith.

The SoapGirls are unashamed and unabashed; they are unapologetic and unafraid. They are sexy, sassy and self-made and the living embodiment of double-trouble. This is not when naughty-meets-nice – The SoapGirls are when naughty meets naughty and the world is theirs for the having. The SoapGirls answer to no-one but their passion for performance and entertainment. At first without realising it, and then with stronger conviction and daily dedication they have been grooming themselves to be the future of dance pop. The question is not whether The SoapGirls are ready for the big time, it’s whether the big time is ready for The SoapGirls.


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