Steve Burgess

(Business)

Based: Johannesburg

Steve Burgess is the Chaired Professor of Marketing at Wits Business School and has taught on programmes in Africa, Asia, Europe and North America.  He was Director of the Nelson Mandela University Business School and marketing professor, leading the School from start-up to international accreditation.  He played a major role in the turnaround of the UCT Graduate School of Business as Associate Director (Research) and held the Association of Marketers Chair at Wits.  He has been a Visiting Professor of Marketing at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and the Fisher College of Business at The Ohio State University, a Faculty Affiliate of the William Davidson Institute at the University of Michigan, a Corresponding Researcher with the Centre for Marketing and Communications at Copenhagen Business School in Denmark and an AIM/AMA Sheth Foundation Doctoral Consortium faculty member. 

In 2013, Professor Burgess received a special award for outstanding contributions to marketing education at the World Marketing Summit in Putrajaya, Malaysia.  He was the first recipient of the MSI Visiting Scholar Award from the Marketing Science Institute (Boston, USA) for his work in consumer behaviour.  He also has received The Ohio State University’s Fisher College of Business International Alumni Award for lifetime contributions to marketing in South Africa and the USA and the Millennium Merit Certificate from the South African Association of Marketers.  He was one of five people who represented President Mandela’s government on its first trade mission to the USA in June, 1994. 

Prof Burgess is a globally recognised authority on consumer behaviour and strategic marketing management in emerging markets.  He is author of more than 75 papers and 6 books, which have been cited some 4000 times in scholarly literature.  He serves as an editorial review board member or ad-hoc reviewer for several of the top international scholarly journals in marketing and international business (e.g., Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, International Journal of Advertising, Journal of Macromarketing, Journal of African Business).  A new book on marketing strategy in emerging markets is due for launch in early 2019. 

In business practice, he served as Managing Director of Autopage Cellular in the Altron Group, Managing Director of ConsumaData (now Experian South Africa) and as a senior marketing executive at Johnson & Johnson South Africa, where he won numerous awards.  He is a consulting partner to the Institute for Customer Relationship Management Inc (iCRM, USA).  His consulting practice has focused primarily on consumer packaged goods, customer relationship management, financial services, automotive, marketing research firms, and advertising agencies and includes more than 30 international and African blue-chip firms. 

A popular public speaker at corporate and academic events, he has presented speeches at events in more than a dozen countries on four continents.  He is a fellow of the Academy of Marketing Science (USA) and the International Trade Institute of Southern Africa.  He serves on the CMO Council (USA) global Academic Advisory Board, Academy of Indian Marketing Advisory Board and as an Academic Trustee of AiMark (Europe) and a member of the Emerging Markets Conference Board (USA). 


 

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