Roan Ash

Based: Pretoria

He’s been working hard perfecting his craft for years and after inking a deal with Inhoud Huis and Universal Music South Africa, Roan Ash is finally ready for his formal introduction. The star premiered his debut single ‘If I Ever Saw Heaven’ today and it’s already piqued the interests of stars such as Jo Black, Janie Bay and Dewald Wasserfall. The track serves as the lead single to the star’s debut album ‘Whisky To My Soul’ which drops on the 9th of March.

From the very first note of ‘If I Ever Saw Heaven’, Roan commands your attention. His voice is phenomenal and has a comforting element to it which ensures his delivery of the romantic ballad is authentic. The song explores the challenges that exist in a relationship and the star, alongside co-writer Christoph Kotzé, tackles the subject well. It’s evident that the lyrical content means a lot to the singer who used the song as a way of therapy.

“I remember writing the first verse in the living room. Before writing, I usually strum a couple of chords on the guitar while humming a melody. That is when the first line: ‘You’re the kind of trouble I can get into’ came to me”, Roan explains about the history of the song adding that after completing it, he knew it would be the perfect introduction to him as an artist. “We chose this single because it finds the perfect balance between the artist’s soul and the commercial ear. I believe that when a song comes from a place of realness, people will always relate.”

The song’s music video follows actors Edwin van der Walt and Ansu Visser – a real-life couple who bring a perfect visual to the track’s emotional content. The song is refreshing and honest and it’s difficult not to identify with the star emotion and message. ‘If I Ever Saw Heaven’ is out now on your favourite digital platform.

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