Google has announced that it has appointed Mzamo Masito as its chief marketing officer for sub-Saharan Africa, effective 8 January 2018. Masito joins Google from Vodacom and has previously held senior positions at Nike and Unilever.
Based out of Google’s Johannesburg office, Masito will be leading the SSA marketing team, working to sustain its momentum and capitalise on its successes in the region, increase access to the internet, enhance locally relevant products and content, and help people take advantage of the opportunities offered by the internet.
“I spoke to a number of people before joining and the consistent theme was Google’s humanity,” he says , “the focus on teamwork, love of its people and drive to achieve goals. This is why I joined the company. I hope while I am here I can channel my passion for Africa into the work we do.”
Masito has an MBA from the Gordon Institute of Business Science (GIBS), as well as a post-graduate diploma from UCT. He lectures at the AAA School of Advertising and serves on the GIBS advisory board.