Based: Cape Town
Marketing Specialist | Customer Experience | Corporate Social Responsibility | StoryBrand Scripting
With 12 years’ experience in business marketing strategy, business development, customer loyalty and social responsibility, I have always been committed to making my mission my work.
I graduated from Stellenbosch University with a B.Comm Honours Cum Laudé in 2006 and thought that life and business were simply about applying the theory I had so diligently studied. My working career has however, been my greatest teacher and the past ten years working at MySchool MyVillage MyPlanet and as a consultant has been the playing ground where I learned the reality.
As the Marketing, Social Responsibility and Insights Manager at MySchool I helped the team to craft a powerful household brand – one that has given back R500 million in investments to schools and charities to date! Highlights at MySchool including winning 8 international awards in the past 5 years, being named the Loyalty Personality of the Year (2015), rebranding, reaching our 1 millionth customer and launching our virtual card and mobile app.
Through my further studies in digital marketing and senior management plus my growing awareness of my passion for communications that serve a greater purpose, I made a move into consulting specifically to focus on upskilling marketing teams and NGOs.
There are too many businesses and NGOs who do excellent work, but their marketing investments don’t work hard for them in return. Through my small but determined efforts, I focus on providing Brand and Marketing Strategies, Fundraising plans and Brand Scripts that cuts through the clutter and delivers.
“My art will serve God.”