Bruce Whitfield

Based: Cape Town


Free State born and Grahamstown educated; Bruce cut his teeth in journalism at Talk Radio 702 in the run up to the 1994 democratic elections. Shortly after that he worked in London at Reuters and independent radio stations for four years before returning to South Africa where he developed a taste for business and financial journalism.

In addition to his radio duties, Bruce covers banking and insurance for weekly business magazine Finweek, writes a weekly column for iafrica and presents “The Summit Investor” a weekly personal finance programme on Summit TV.

Bruce Whitfield presents The Money Show with on Talk Radio 702 and 567 Cape Talk each weekday between 18h00 and 20h00. Bruce is regarded as one of South Africa’s leading financial journalists and was named “Financial Journalist of the Year” in the 32nd Sanlam Financial Journalist of the Year awards. “The World at Six” focuses on the day’s breaking business news stories, market analysis and opinion. Bruce’s broader journalistic achievements have been applauded in three tightly contested, consecutive Sanlam competitions.

Business Editor Bruce Whitfield presents World at Six on Talk Radio 702 and 567 Cape Talk each weekday between 18h00 and 19h00. The programme focuses on the day’s breaking business news stories, market analysis and opinion and has been recognised in both the Citadel awards and the prestigious annual Sanlam awards for financial journalism as being a market leader.

Bruce’s broader journalistic achievements were applauded at the 31st annual Sanlam Awards for Excellence in Financial Journalism in May 2006. The awards drew a record 138 entries from 84 journalists representing 31 titles. “(Bruce) distinguished himself with excellent entries in five sections. This feat landed him a special merit award for consistent all-round performance,” the judges said upon making a decision to grant a special award for performance in 2005.

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